Looks Matter – Like it or Not! Ask the Kardashians
You can hate them all you want, but the Kardashians make a ton of money off popularity. They prove the impact looks play in overall marketing and goes to show the importance of strong visual appeal.
Can Making Exceptions Crumble Your Business?
We all want to help, but at the end of the day, upholding proper procedure and policy for the sanity of your team is more important than individual customers.